Kristen McLean is the founder and CEO of Bookigee, an innovative data and analytics company that partners with companies to produce next-generation products and services for the publishing and content industries. She is a twenty year veteran of the book publishing market, and well known for her futurist tendencies.
Before founding Bookigee in 2010, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children’s book industry. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues. Find out more at www.bookweb.org.
Before joining ABC in 2005, Kristen spent twelve years in the children’s book and toy industry in various roles including frontline retailing, merchandising, buying, commission sales, and managing marketing for one of Houghton Mifflin's children's imprints.
As part of her role as an industry strategist, Kristen lectures extensively on issues facing the publishing world including the effect of technology and culture on books and reading, the role of bookstores and libraries in the lives of 21st century readers, and emerging models for the Publishing Industry.
She regularly presents at national and international conferences including IDPF, Digital Book World, Editech, TOC Bologna, The Digital Publishing Conference of the City College of London, UK, regional and national meetings of The Society of Children's Books Writers and Illustrators (SCBWI) Writer's Digest, Muse & the Marketplace, and Book Expo America (BEA).
Since 2010, she has edited Nielsen Book's deep-dive consumer study of the children's book market, Children's Books in the Digital World, which originated at R.R. Bowker. In 2013, she was the co-chair of O'Reilly Media's Author (R)evolution Day, a TOC conference for professional authors and creators looking for new paths to market.
Currently her client list includes Page Foundry, Dreamscape Media, Nielsen, Random House, Scholastic, Disney, and HarperCollins among many others.
Kristen is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and new models of publishing in the 21st Century.