Kristen McLean is the Director of New Business Development at Nielsen Book, a part of Nielsen Entertainment, where she is responsible for developing new lines of revenue from existing products, as well as the creation of new initiatives that expand Nielsen's value to its publishing clients.
Kristen is a twenty year veteran of the publishing industry, where her career has spanned many roles including frontline retailing, merchandising, buying, field sales, marketing, and business development which gives her an unusually deep perspective as a market analyst.
Since 2010, she has edited Nielsen Book's deep-dive consumer study of the children's book market, Children's Books in the Digital World, which originated at R.R. Bowker. In 2013, she co-chaired O'Reilly Media's Author (R)evolution Day, a Tools of Change conference for professional authors and creators, and in 2014 she became the co-chair of Nielsen's Children's Book Summit, an annual marketplace trend event focusing on the children's content space. In 2015 she launched the Nielsen Christian Summit, and she continues to oversee both the Children's and Christian verticals for Nielsen Book.
In addition to managing Nielsen Entertainment's in-house events, Kristen lectures extensively on issues facing the publishing world including the effect of technology and culture on books and reading, the role of bookstores and libraries in the lives of 21st century readers, and emerging models for the Publishing Industry. She regularly presents at national and international conferences including IDPF, Digital Book World, Editech, Bologna Children's Book Fair, Writer's Digest, Muse & the Marketplace, and Book Expo America (BEA).
Prior to joining Nielsen she was the founder and CEO of Bookigee, an innovative data and analytics company in the publishing space. Over the years her clients have included Scholastic, HarperCollins, RandomHouse, Dreamscape Media, Shelf Awareness, Disney Publishing, Page Foundry, R.R. Bowker, and Tribune Media among many others.
Before founding Bookigee, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children’s book industry. Under Kristen’s leadership, ABC merged with its sister association, the American Booksellers Association (ABA) in 2011, where its work continues. Find out more at www.bookweb.org.
Kristen is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and global transformation in the Digital Age.